Online Associate of Arts in Social Media Marketing

With the potential to reach millions, social media marketing has become one of the most important parts of advertising. Our social media marketing program provides in-depth training to identify marketing trends, analyze traffic, develop successful campaigns, and optimize conversion.


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Social media has revolutionized the marketing landscape. Today, consumers interact with brands through social platforms that provide direct response advertising and valuable market insights. Our online Associate of Arts in Social Media Marketing degree is designed to equip you with a broad grounding in the liberal arts, along with a foundational knowledge of digital advertising through social media. This degree can help prepare you for entry-level positions in marketing professions. You may also continue your studies to earn a Bachelor of Science in Social Media Marketing.


1. Utilize social media platforms as part of an integrated marketing strategy to develop long-term, mutually-beneficial relationships with customers and other constituencies.

2. Demonstrate the capacity to develop, communicate, and execute an integrated social media marketing plan for an organization.

3. Establish working knowledge of marketing principles and determine the best use for each social media platform within a marketing plan.


The online associate in social media marketing program’s comprehensive curriculum is designed to help you develop foundational knowledge in social media, marketing and analytics. Listed below are some of the courses offered to students:

  • Principles of Marketing
  • Social Media Marketing: Foundations & Strategy
  • Social Media Marketing: Twitter


View Complete List of Courses

Program Length

As a completely asynchronous program, the online associate degree in social media marketing allows students to work at their own pace. While there are deadlines associated with the online social media program, there are no required meeting times, so students are able to complete their work at their convenience. For this reason, the program length differs depending on how many credits students choose to take in a semester. On average, students complete the 60 credits required for the online associate in social media marketing degree in two years.

Program Cost

All students enrolled in the associate degree in social media marketing online program pay the same tuition rate, regardless of the state the student resides in. Already one of the most affordable choices among private colleges, Point University offers CCU and Cincinnati-area online students almost 40% off Point's regular on-campus tuition.

Rate: $395 per credit hour

To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.

Career Opportunities

Our online associate degree in social media marketing will equip you with the knowledge and tools to launch successful careers across various industries within areas such as:

  • Multimedia Communications
  • Social Media Marketing
  • Marketing and Advertising
  • Campaign Management


Through CCU's partnership with Point University, the social media marketing program is offered in a fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.



This degree is 100% online. Take classes anytime – from anywhere in the world.



Up to 30 credit hours can be transferred into this program from an accredited institution, shortening your degree time by half.


Your faith will be strengthened with courses taught from a biblical worldview.


As an online student, you’ll receive the same quality education – from the same respected professors – as our on-campus students.



Our mentorship program for online students promotes development that’s tailored to fit your personal and professional goals.


Our 18-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.

With CCU & Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Get started today to make a difference in your career!

I’m entering my third year in the online program at Point University and am impressed. They have really created a model that works and challenges.”

– Terri LaGrange, online student