Online Bachelor of Science in Social Media Marketing

With the potential to reach millions, social media marketing has become one of the most important parts of advertising. Our social media marketing program provides in-depth training to identify marketing trends, analyze traffic, develop successful campaigns, and optimize conversion.


By submitting this form, I understand that Point University may email me, or contact me via telephone and/or text messages about educational services at the phone number(s) provided, including a wireless number, using an automated technology. I also understand that consent is not a condition of enrollment.


Our online Bachelor of Science in Social Media Marketing degree provides a broad foundation in the major facets of business, as well as an emphasis on using social media as a tool for marketing products and services. This program is designed to cover social media marketing strategies and give students practical tools to build successful social media campaigns. Graduates are prepared to assume a variety of positions in corporate, private, government, and nonprofit organizations. They are also prepared to pursue graduate degrees in business and marketing.


1. Demonstrate the capacity to develop, communicate, and execute an integrated social media marketing plan for an organization.

2. Understand how social media marketing integrates with and supports the overall social media marketing strategy of an organization.

3. Employ the best marketing tactics for different social media platforms and determine how they best integrate with other marketing programs.


The online bachelor in social media marketing program’s broad curriculum provides a foundation in the major aspects of business with an emphasis on employing social media platforms as part of an integrated social media strategy. Listed below are some of the courses offered to students:

  • Social Media Marketing: Foundation & Strategy
  • Social Media Marketing: Blogging & Content Marketing
  • Social Media Marketing: Video & Mobile Marketing


View Complete List of Courses

Program Length

As a completely asynchronous program, the online bachelor’s degree in social media marketing allows students to work at their own pace. While there are deadlines associated with the online social media marketing program, there are no required meeting times, so students are able to complete their work at their convenience. For this reason, the program length differs depending on how many credits students choose to take in a semester. On average, students complete the 120 credits required for the online bachelor’s in social media marketing degree in four years.

Program Cost

All students enrolled in the bachelor’s degree in social media marketing online program pay the same tuition rate, regardless of the state the student resides in. Already one of the most affordable choices among private colleges, Point University offers CCU and Cincinnati-area online students almost 40% off Point's regular on-campus tuition.

Rate: $395 per credit hour

To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.

Career Opportunities

Our online bachelor’s degree in social media marketing will equip you with the knowledge and tools to launch successful careers across a wide range of industries such as:

  • Nonprofit Organizations
  • Government Organizations
  • Consulting Firms
  • Recruiting Companies
  • PR & Advertising Agencies


Through CCU's partnership with Point University, the social media marketing program is offered in a fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.



This degree is 100% online. Take classes anytime – from anywhere in the world.



Up to 80 credit hours can be transferred into this program from an accredited institution, shortening your degree time by half.


Your faith will be strengthened with courses taught from a biblical worldview.


As an online student, you’ll receive the same quality education – from the same respected professors – as our on-campus students.



Our mentorship program for online students promotes development that’s tailored to fit your personal and professional goals.


Our 18-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.

With CCU & Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Get started today to make a difference in your career!

I’m entering my third year in the online program at Point University and am impressed. They have really created a model that works and challenges.”

– Terri LaGrange, online student